The COS new-in section is exactly where Fashion Week-goers are shopping
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While you'd be forgiven for thinking that everyone's in top-to-toe designer at Fashion Week, most editors and stylists turn their attention to the COS new-in section. Seriously, you'll struggle to find a brand more adored and worn.
Need proof? According to The Lyst Index's Hottest Brands list, the retailer has recently earned its first position, sitting above the likes of Ralph Lauren, Chloé and Totême.
Taking cues from runways faster than our other favourite brands do, COS's current line-up has nailed autumn/winter (burgundy and suede in particular) and is already trickling in key SS25 trends. Think: Issey Miyake and Coach-favoured pistachio green, Fendi and Jason Wu-approved mocha mousse, and functional jackets like the ones seen at Chloé and Bottega Veneta.
Part of the H&M group (who can honestly do no wrong, in our opinion), the British fashion brand was founded in 2007. Offering capsule wardrobe heroes, ready-to-wear, shoes and accessories for the well-dressed, COS's ethos is rooted in luxury design and compelling fashion movements, provided at more affordable prices.
From its coveted winter coats – remember that scarf coat everyone was wearing at the end of last year, and that wool coat that definitely looks more expensive than it is – to its basic white T-shirts, sell-out wide-leg trousers and Jennie Kim-approved quilted bag, COS has always been that girl on the high-street, it's just hotter than ever RN.
See below for everything worth buying at COS right now
Save when you shop with these COS discount codes at checkout. For more from GLAMOUR UK's Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
The Row's Marguax bag is constantly selling out, but this smaller, more affordable, inspired design is currently in stock – though likely not for long.
Barrel-leg jeans aren't going anywhere any time soon. This cobalt blue pair will brighten up all-black outfits, greys, and whites.
Fringed, fun, fashionable. Wear it with wide-leg trousers and loafers.
Another trend ticked off: balletcore. These are some of the best ballet flats we've seen for a while.
Wear this atop one of your best T-shirts for an effortlessly layered look.
Wondering what to wear to work? Don't want to look too corporate? Consider these your solution.
East-west bags are all over the city streets RN, so you know they're going to be everywhere at Fashion Week too.
Hoop earrings are an essential. That's all.
Chloé declared it; bomber jackets are back.
Love your loungewear but wish you could wear it outside the house? COS has just provided the solution.
Bag charms are our favourite way to have fun with outfits, and this one looks 10x more expensive than it actually is.
The best trench coats look like this. No, really, a denim trench coat is the modern way to wear the timeless design.
We're swiftly adding COS to our list of the best jewellery brands.
Mini bags like this will become your most-worn accessories.
The best knitwear extends beyond your jumpers and sweater vests; it also comes via maxi dresses.
