The best new beauty products the GLAMOUR beauty team couldn't live without
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Our beauty routines are important to us, but it's easy to feel overwhelmed by the sheer amount of new beauty products out there. So, we thought we'd make it easier to navigate.
Welcome to our monthly series, which sees the GLAMOUR beauty team shine a spotlight on their favourite innovations. From freshly-launched fragrances, high-tech skincare and smoothing body care to trending hair care and makeup, these are the products that are poised to reach cult status on our editors' bathroom shelves.
SKIP TO: Full reviews.
At a glance: GLAMOUR Editors' best new beauty products from March 2025
It's safe to say that March 2025 has seen no shortage of game-changing beauty drops. Here's what impressed the GLAMOUR beauty team the most…
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I gave up using powder some years ago, although a friend to my shiny, combination skin, it looked less flattering as my skin aged. However, I am now back into powder in a big way thanks to the new Charlotte Tilbury Pillow Talk Soulmates Palette. The duo palette, which houses Charlottes’ renowned Airbrush Flawless Finish powder sits on skin without looking dry (it contains almond oil and rose wax), and also manages to brightens, smooth and blur, so I brush it across my under-eye area and T-zone. The other upside to this palette is the peach blush, a shade brighter than I’d usually go for, but swept high on the centre of the cheek and over the nose, it gives a flattering flush of springtime colour. A trick that Charlotte reveals Lindsay Lohan relies on too.
Camilla Kay, GLAMOUR's Executive Editor.
Coco Mademoiselle is an iconic scent in its own right. I’ve worn the soft, floral scent for years and was even chased down in a train station to ask what perfume I had on. The question is: how do you make an icon even more iconic. And the answer is: put it in the cutest, chicest pocket-friendly purse spray bag charm.
Elle Turner, GLAMOUR's Senior Beauty Editor.
I love a low key, natural mascara, but I also LOVE a super dark, ultra intense mascara that adds real va-va-voom to lashes and this falls firmly into that category. Layer up for a shed loads of volume and definition. In keeping with the name, it's a rock star mascara for out-out nights and I'm pretty sure you'll want to add a smudgy liner too.
Camilla Kay, GLAMOUR's Executive Editor.
I'm ready to accelerate to spring, or make that summer, and this scent is whisking me to warmer, sunnier climes. I love a whiff of coconut when it comes to summer spritzes, so this is my vibe – blended with lime and mint (Mojito anyone?) and the skin scent warmth of tonka bean. More please!
Camilla Kay, GLAMOUR's Executive Editor.
An icon of the beauty industry is turning 30, the mighty Bioderma Sensibio H2O Micellar Water, and this cleansing pro has some heavyweight fans from makeup maestro Pat McGrath to Victoria Beckham, alongside little oh me. VB has joined the birthday fun, with this limited edition birthday wrapping. If you haven't tried it, go right on ahead, and thank us all later.
Camilla Kay, GLAMOUR's Executive Editor.
Nothing says 'I've done my hair' like a super shiny finish. I often go heavy on haircare, but light on styling, although a shine spray is always my finisher. This lamellar shine spray is lightweight so there's no pull down heaviness and it really does add a mega watt gleam. Plus it doubles as a pre-styling spray too for heat protection, so it's perfect for travel days.
Camilla Kay, GLAMOUR's Executive Editor.
I’m addicted to this optimistic spritz. A fruity floral, it bottles the promise of sunny Spring days ahead. The scent of wild strawberries, paired with a warm amber accord, make it feel grown up rather than saccharine, but it’s the violet leaf in the blend that makes you go in for a second sniff. Imagine digging your toes into an earthy, green, bluebell-strewn forest floor – that’s what this smells like.
Fiona Embleton, GLAMOUR's Associate Beauty Director.
Full disclosure: my shins currently resemble something you’d see in a zoo’s reptile house. Months of wearing boots and socks that rub against the skin here has sapped it of all moisture so I’ve started slathering it in the Cerave Intensive Moisturising Lotion – the richest body lotion from the brand to date. There are ceramides as expected but also hyaluronic acid and urea to soothe and soften. I saw a noticeable improvement after just three days.
Fiona Embleton, GLAMOUR's Associate Beauty Director.
If anyone was going to persuade me to wear eyeshadow, it would be Victoria Beckham. While I love wearing the Satin Kajal Liner in Cinnamon on a naked eye with mascara, the new Victoria palette gives it added intensity and just somehow ties the whole look together seamlessly. I love using the nude shade by day and then smoking things up at night with a swipe of the chocolate shade in the socket and along my lower lashline – plus a little hint of shimmer in the corners of my eyes. The weighty tortoiseshell packaging makes the entire experience feel super luxe, too – which is handy as it’s refillable.
Fiona Embleton, GLAMOUR's Associate Beauty Director.
We’re currently seeing the rise of contouring 2.0 – a softer iteration of the technique – which is why I’m revisiting it. I love how blendable this liquid is but I also love the flexibility. There are shades that create shadow without veering into stony grey territory. But there are also warmer tones that actually lend skin a chiselled sun-kissed look, which is very much my vibe.
Fiona Embleton, GLAMOUR's Associate Beauty Director.
I love a mascara that can deliver loads of fluttery volume with separation and definition, but it’s a tall order for one wand to deliver on. Benefit had the genius idea to combine a fibre brush and a plastic brush in one tube (if you look, you’ll see the brush is half and half). I use the fibre side to load my lashes up with a ton of drama, then I use the plastic side to comb through and separate and to grab and coat the dinky lashes on the bottom and at the corners.
Elle Turner, GLAMOUR's Senior Beauty Editor.
If you’re not a huge lip liner girl (I suck at creating a shape I’m happy with) or you like a more low-key look, these sheer liners are beautiful. The range of pinks and nudes offers up a pretty option for a huge range of skin tones. For me, Beverly Hills is a your-lips-but-better shade that I can actually get on board with. It gave me a really pretty shape and base to add gloss on top. (Launching 18th March)
Elle Turner, GLAMOUR's Senior Beauty Editor.
I’ve been sitting on the Kerastase Gloss Absolu range since before it launched and I’ve been waiting to tell people how good it is. Before we even get started on the formula, the smell is a phenomenal floral citrus that just smells luxe. As for the glow that it gives hair? Mine has never looked healthier. The at-home range consists of the shampoo, conditioner, smoothing spray and hair oil, plus an in-salon treatment next time you get your hair done.
Elle Turner, GLAMOUR's Senior Beauty Editor.
